Certificate in Digital Marketing

The aim of this course is to equip business owners, enthusiastic marketers, and professionals across all sectors with the foundational knowledge of digital marketing best practice.

Providing students with an introduction to digital marketing practices, the course will cover website marketing, social media marketing, content marketing, email marketing and developing a digital marketing strategy

This practical eight-week course will result in each participant having a digital marketing strategy for their business or organisation or for a new start-up or project

Learning Objectives

Learners will aquire knowledge of how digital marketing can support business goals. Understand the role social media plays in generating awareness, driving leads, and converting sales. Demonstrate the importance of business websites and user experience in order to be discovered on the Google search engine. Understand the role of email marketing in lead generation and sales. Understand what digital marketing metrics matter for business results.

Contents

Course Timetable
8 weeks
1 module per week
3 hours of live training (10:00am-1:00pm,
Bonus mentoring and support for assignment.

Course Notes

Course Delivery Style
• Live and online via Zoom
• Keynote presentation
• Group tasks
• Discussions
• Case studies
• Expert guests
• Access to our Learning Hub for class replays, strategy
templates, tutorial
videos and other supporting resources

Learners will be supported by the tutor outside of formal delivery of the programme if required. Participants are expected to engage with the extra resources in the online Learning Hub.

This course is accredited by the CPD Standards Office and is recognised in 22 countries worldwide.

This course is a beginner’s level programme and aimed at:
- Business owners
- Managers
- Sales teams
- Project managers
- Professionals looking for new opportunities.
- Administration staff
- Graduates across all disciplines.